As part of recruiting strategy, the organization wanted to be publicly recognized as the employer of choice by being named the "Best Place to Work" in the marketplace. This required having best practices and not only influencing the employee population to believe it was the "Best Place to Work" but also the vast majority of people in the region that did the voting.

​

Built a communications and awareness campaign. Guided the PR department through what needed to be done to better position the company in the community and used strategic planning to gain positive exposure.

​

Achieved recognition as the "Best Place to Work" on the Emerald Coast. This represented a huge region that took voting from more than 10 newspapers across the region.